Step One. Collecting Information.
The initial step in developing an effective website is usually to collect information. Lots of things have to be taken into consideration when the feel and look of the site is created.
This initial step is certainly a very important step, since it involves a solid understanding of the business it's made for. It requires a good understanding of you - what your company goals and dreams are, and exactly how the internet may be used to assist you achieve those goals.
Specific things to take into consideration are:
- Purpose - what is the purpose of the site? Do you want to provide information, promote a service, sell a product?
- Goals - what do you hope to accomplish by building this web site? Two of the more common goals are either to make money or share information.
- Market - is there a specific group of people that will help you reach your goals? It is helpful to picture the “ideal” person you want to visit your web site. Consider their age, sex or interests. This will later help determine the best design style for your site.
- Content - what kind of information will the target audience be looking for on your site? Are they looking for specific information, a particular product or service, online ordering?
Step Two. Planning
Using the information gathered from step one, it is time to put together a plan for your web site. This is the point where a site map is developed. The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable.
During the planning, your web developer will also help you decide:
- What content will be on the site, and is essential to developing a consistent, easy to understand navigational system. A good user interface creates an easy to navigate web site, and is the basis for this.
- What technologies should be implemented, elements such as interactive forms, ecommerce, etc. are discussed when planning your web site.
Step Three. Design
Drawing from the information collected up to this point, it’s time to determine the look and feel of your site.
Target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. As part of the design step, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.
Web designer will create one or more prototype designs for your web site. This is typically a .jpg image of what the final design will look like. Often you will be sent an email with the mock-ups for your web site, while other designers take it a step further by giving you access to a secure area of their web site meant for customers to view work in progress.
Either way, your designer should allow you to view your project throughout the design and development stages. The most important reason for this is that it gives you the opportunity to express your likes and dislikes on the site design.
Step Four. Development
The developmental stage is the point where the web site itself is created. At this time, web designer will take all of the individual graphic elements from the prototype and use them to create the actual, functional site.
This is typically done by first developing the home page, followed by a “shell” for the interior pages. The shell serves as a template for the content pages of your site, as it contains the main navigational structure for the web site. Once the shell has been created, developer will take your content and distribute it throughout the site, in the appropriate areas.
Elements such as interactive contact forms, flash animations or ecommerce shopping carts are implemented and made functional during this phase, as well.
This entire time, developer should continue to make your in-progress web site available to you for viewing, so that you can suggest any additional changes or corrections you would like to have done.
Step Five. Testing and Delivery
At this point, your web developer will attend to the final details and test your web site. They will test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions.
Once you give your web developer final approval, it is time to deliver the site. Most web designers offer domain name registration and web hosting services as well. Once these accounts have been setup, and your web site uploaded to the server, the site should be put through one last run-through. This is just precautionary, to confirm that all files have been uploaded correctly, and that the site continues to be fully functional.
This marks the official launch of your site, as it is now viewable to the public.
Step Six. Maintenance
The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. Most web developers will be more than happy to continue working together with you, to update the information on your web site.
If you prefer to be more hands on, and update your own content, there is something called a CMS (Content Management System) that can be implemented to your web site. This is something that would be decided upon during the Planning stage. With a CMS, your designer will utilize online software to develop a database driven site for you.
A web site driven by a CMS gives you the ability to edit the content areas of the web site yourself. You are given access to a back-end administrative area, where you can use an online text editor (similar to a mini version of Microsoft Word). You’ll be able to edit existing content this way, or if you are feeling more adventurous, you can even add new pages and content yourself. The possibilities are endless!
Other maintenance type items include SEO (Search Engine Optimization) and SES (Search Engine Submission). This is the optimization of you web site with elements such as title, description and keyword tags which help your web site achieve higher rankings in the search engines. The previously mentioned code validation is something that plays a vital role in SEO, as well.
There are a lot of details involved in optimizing and submitting your web site to the search engines – enough to warrant it’s own post. This is a very important step, because even though you now have a web site, you need to make sure that people can find it!